The liquid is a blend of two-, three- and four-year-old Bourbon whiskeys, and is said to have a high-rye mash bill. On our list, there were plenty of rock bands tapping into the sector including AC/DC and Alice in Chains, while Tequila appeared to be a popular venture for many artists. The spirits industry has seen a number of famous faces front advertising campaigns and sign on as brand ambassadors, with many musicians taking a keen interest in launching their own brands.
Snoop Dogg: Colt 45 Blast, St. Ides, Landy Cognac
- He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year.
- 3 Olives Vodka is an English brand that uses water from a sunken village in their creation process.
- 3 Olives partnered with Lil’ Kim to create their “Purple” blend, a grape flavoured mix.
He splits the profits right down the centre with the billion-dollar alcohol company, while controlling Ciroc’s advertisement and liquor distribution in America. Since Puff inked the deal in 2007, several other rappers have decided to invest in the liquor business as well. Check out our list of hip-hop emcees blazing their own trail in the alcohol lane. The relationship between rappers, alcohol, and drug addiction is a complex and multifaceted issue. It’s important to note that not all are involved in drug abuse, and many rappers are completely sober.
NFL Bettors Sting DraftKings, Cost Company $250 Million
Even minors and nondrinkers can relate to Ke$ha’s 2009 smash solo debut, “TiK ToK” (because “the party don’t start ‘till I walk in”). And Beyoncé’s “Drunk in Love” collaboration with husband Jay-Z has been a pregame playlist essential since its release in 2013. If you have a high-enough profile and a hefty checkbook, it’s not hard to get meetings in Kentucky or Jalisco or even Slovenia, partner with distributors, and find yourself walking out the door with a contract for some pretty good liquid. And yet, “pretty good liquid” is not why anyone buys celebrity spirits.
- Going along with our rappers with cannabis list, here’s 10 well-known rappers that have their own alcohol lines on the market.
- This isn’t Snoop’s first time working alongside a liquor company.
- In recent years, more and more celebrities are investing in or creating alcohol brands that rival some of the best bottles in the liquor store.
- The ‘Hotline Bling’ rapper’s had a great journey through hip-hop and with the launch of his own whisky in 2016, it got even better.
- Nina Dobrev and Julianna Hough wanted to create wine for people with an overall active lifestyle that wouldn’t affect that progress by being sugary or high calorie.
Motörhead – Motörhead spirits
P Diddy partnered-up with UK drinks giant Diageo once again this year in a 50/50 joint venture to acquire the ultra-premium Tequila brand Deleón. While some of the world’s most famous rap stars simply make their favourite label known through their song lyrics, others lend their face and name to the marketing initiatives of the brand and even buy a stake in the company. What makes a rapper, or even a generation’s worth of hip-hop, preoccupied with a particular brand? Is it taste, the perceived wealth that comes with cracking a gold-plated bottle, or just that it gets you really, really turned up? We can’t really say how hip-hop came to a consensus, but we do know that liquor companies are reveling in the free advertising. No suspiciously cool spokesperson (we see you, Dos Equis man) required.
Rappers Who Have Their Own Liquors
With aromas of toffee, toasted oak, and vanilla, consumers can enjoy this on the rocks or with a traditional rum mixed drink. Rick Ross has been expanding his portfolio beyond just rap for years. Maybe you’ve stopped by your nearest Checkers for a Big Buford or hit up Wingstop for a 10-piece order of lemon pepper wings per his recommendation as a notable franchise owner of both companies. Surprisingly, it appears he has no official stake in Luc Belaire though, the French brand that launched its popular sparkling rosé in 2011, sober rappers despite undoubtedly being its most notorious ambassador. See a photo of Ross at the club, chances are there are multiple black bottles in close proximity. Rozay has gone viral for getting a massage during his Verzuz battle with 2 Chainz, a white bottle of Belaire Luxe in hand.
